Book Marketing

Channel: Book Marketing

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How A Book Foreword Can Help An Author’s Career

October 17, 2016, 2:02 am

Synopsis How a carefully written book foreword can boost the career and book sales of both the author of the book, AND the author of the foreword. What You Will Learn In This Post 1. You will learn how...

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2 Amazon Marketing Tools To Help Make Your Book A Financial Success

October 24, 2016, 2:01 am

Synopsis Amazon provides two very powerful and easy-to-use tools to get our books in front of millions of potential readers and buyers. Together these two tools help form the basic foundation of an...

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11 Free Testimonial Sources For Non-Fiction Authors

October 27, 2016, 2:35 am

Synopsis Testimonials from a wide variety of people are a great way to bring credibility, exposure (eyeballs), and higher sales for your book. Here are eleven sources to find free testimonials that you...

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Differentiation And Positioning For Authors

November 3, 2016, 2:06 am

Synopsis In order to become a financially successful author, you must learn how to differentiate and position yourself and your book as the go-to person and book that will help the readers solve their...

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Personalize Your Foreword With Anecdotes To Make It More Powerful

November 7, 2016, 2:25 am

Synopsis Anecdotes are an amazing literary device for writers, as well as marketers. They are a deceptively powerful writing and marketing tool. Here is a short discussion about anecdotes, and how to...

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5 Profitable Ways To Use Your Book’s Sell Sheet

November 10, 2016, 2:25 am

Synopsis Your sell sheet is the equivalent of your book’s resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most...

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Sell Sheets: An Intro Guide For New Self-Publishers

November 17, 2016, 2:06 am

Synopsis A sell sheet is a one-sheet flyer that gives some detailed information about a book and its author. Here is a short discussion of what a sell sheet is and is not, how to use it, and what...

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The 5 Basic Ingredients Of Successful Book Marketing

November 21, 2016, 2:10 am

Synopsis In order to become a successful self-publisher, you will need to devote a large part of your life to marketing. This will encompass marketing yourself, as well as your book. Understanding...

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Sell Sheet Terminology For Book Marketers

November 24, 2016, 2:10 am

Synopsis Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to...

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The 5 Elements Of Successful Online Marketing (Infographic)

December 11, 2016, 2:08 am

View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing

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The 5 Basic Ingredients Of Successful Book Marketing (Infographic)

January 18, 2017, 2:55 am

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3 Steps To Creating A Winning Sell Sheet For Your Book

April 13, 2017, 1:59 am

Synopsis Sell sheets have a simple mission. To Sell More Books. They’re really just a way to showcase the benefits of your book in a concise and impelling way. And if your sell sheet is created and...

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Marketplace Or Heart: Where Do The Best Book Ideas Originate? (Infographic)

April 29, 2017, 2:56 pm

View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com with this graphic. Marketplace Or Heart: Where Do The Best...

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Understanding The 3-Stages Of The Buying Cycle Can Improve Your Book Sales

May 11, 2017, 2:02 am

Synopsis Helping book shoppers through the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the...

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The 3-Stages Of The Buying Cycle (Infographic)

May 16, 2017, 9:49 am

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The “Author-Expert” And The “Book-Buyer” Dynamic (Infographic)

May 16, 2017, 9:59 am

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How To Use Marketing Channels To Drive Book Sales

June 15, 2017, 2:01 am

Synopsis Understanding how online and offline marketing channels can work together is essential for your book’s financial success. These channels, if consistently used together, can help you as an...

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Self-Publishing Superstars: BookExpo And BookCon 2017

June 15, 2017, 2:44 am

Me and my wife Michele, with COO of IBPA Terry Nathan, at BookExpo/BookCon 2017 at the Javitz Center in New York City. Our newest book was on display in the IBPA booth, and I did a video interview...

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How To Use Marketing Channels To Drive Book Sales (Infographic)

June 29, 2017, 1:46 am

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How To Write A Book Foreword: Step by Step (Infographic)

July 8, 2017, 2:01 am

View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Thank you very much to book design and...

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Examples of Great Customer Testimonial Statements

July 17, 2017, 2:02 am

Synopsis Testimonials are a very effective way to get more clients and customers, and sell more books. As a business person, self-publisher, and author, you must understand what characteristics make up...

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A Self-Publisher’s Guide To Creating A Powerful Sell Sheet (Infographic)

August 6, 2017, 9:48 am

Click here to download the pdf of this infographic. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “KunzOnPublishing.com” with this...

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The Introduction (Infographic)

August 12, 2017, 5:13 am

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Step Into Your Reader’s Shoes And Understand How They Think (Infographic)

August 19, 2017, 12:48 pm

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Book Marketing Recipes: The Book’s Foreword (Infographic)

August 20, 2017, 2:10 pm

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Book Foreword Man To The Rescue! (Infographic)

August 21, 2017, 9:28 am

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The Strategic Advantage Of A Credible Book-Foreword-Author

September 14, 2017, 4:44 am

Synopsis In order for a book foreword to give a book a substantial strategic advantage over all the other books competing for the same audience, it must be written by someone with a high level of...

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Building A Powerful Book Foreword Takes Teamwork (Infographic)

October 10, 2017, 12:04 pm

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Micro-Niche Marketing: Today’s Key To Financial Success (Infographic)

December 12, 2017, 1:56 am

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10 More Reasons Why Self-Publishing Might Not Be For You (Infographic)

December 19, 2017, 10:43 am

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Testimonials And Endorsements (Infographic)

December 25, 2017, 10:58 am

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The Foreword, Preface, And Introduction As Powerful Marketing Tools...

January 12, 2018, 11:02 am

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Is A Large Platform Critical For An Author’s Success?

March 15, 2018, 1:57 am

Synopsis Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But there’s more to it than that. A huge email list, and huge Twitter and...

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All Blog Traffic Is Not Created Equal (Infographic)

March 15, 2018, 2:03 am

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5 Surefire Ways To Optimize Your Book’s Sell Sheet

September 20, 2018, 2:01 am

Synopsis In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell...

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5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)

September 20, 2018, 7:13 am

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Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”

December 13, 2018, 2:44 am

Synopsis Even though empathy and sympathy both involve your “feelings” about your readers, they refer to two distinctly different emotions. As an author, and book marketer, (and as an emotionally...

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Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell...

December 16, 2018, 2:38 am

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Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales...

March 11, 2019, 1:27 am

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Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales

March 14, 2019, 2:33 am

Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your reader. But, once you realize these differences between you and the reader, you can then...

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Needs And Wants Reduced To Its Simplest Terms (Infographic)

March 15, 2019, 2:02 am

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Benefits Vs. Features: A Crucial Key to Selling More Books

July 15, 2019, 2:02 am

Synopsis One of the biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, if you the author don’t...

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Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)

July 16, 2019, 1:58 am

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Sell Sheet Worksheet And Questionnaire For Self-Publishers

August 15, 2019, 1:07 am

Click here to download this PDF ebook Synopsis This worksheet and questionnaire is simply a boiled-down list to help you start to organize what you’ll need to begin building your first...

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The Top Reasons Non-Fiction Books Do NOT Achieve Success

January 13, 2020, 1:37 am

Synopsis Why isn’t my non-fiction bookselling more copies? Why is my book a failure? Why don’t I feel successful as a self-publisher? These common questions can sometimes be difficult to answer very...

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How To Create A One Minute Book Promo Video in 4 Easy Steps

April 13, 2020, 2:05 am

Synopsis My main goal here is to share with you how I create my book promo videos so that you can see the basic steps involved. With a little bit of research, some patience, some practice, and...

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4 Basic Content-Sharing Etiquette-Rules

September 14, 2020, 1:35 am

Synopsis All content creators and authors want their work to be shared. But, when you take too much information and content from them, it can become a problem for you and for the original author....

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4 Basic Content-Sharing Etiquette-Rules (Infographic)

September 17, 2020, 2:01 am

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The Business Of Self-Publishing Podcast In The Top 25

January 27, 2021, 1:19 pm

Thank you to Anju Agarwal and his team at Feedspot for including us on their list of “must follow book marketing podcasts for 2021.” Here is the current list on Feedspot Here is Feedspot’s Twitter page...

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2 Writing Tips to Show Your Non-Fiction Readers That You Understand Them

February 15, 2021, 2:08 am

Synopsis Here are two fundamental and powerful non-fiction writing techniques that will truly show your reading audience that you understand them and their issues. These two writing techniques, along...

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